Crista Nelson, Executive Director of Senior Advocacy Services, has more than a quarter of a century of experience in the non-profit world. After spending 18 years with a Residential Treatment Center and special education school for adolescents as the CFO, she transitioned to the world of seniors. It was the position at an Adult Day Care for seniors, specializing in people afflicted with dementia, that she cemented her appreciation for the myriad of challenges that are brought on through aging. Senior Advocacy Services serves the senior community with its free services of Medicare counseling through Health Insurance Counseling and Advocacy Program (HICAP) and the LTC Ombudsman Program. When she’s not busy helping people pronounce the word “Om-buds-man,” or explaining what in the world that is, she is running the trails of Sonoma County, enjoying her two daughters many activities and supporting worthy non-profit organizations as a volunteer.